Quantitative Research:
A quantitative researcher will ask people for their opinions in a structured way in order to produce hard facts and statistics and mathematical data using closed questions. A quantitative researcher could ask a group of people simple "yes or no" questions (closed questions) such as "Do you own a Ps4?"http://www.marketingdonut.co.uk/marketing/market-research/what-is-quantitative-research-
An example of quantitative research/data:
A new report from The Entertainment Software Association has found that women make up nearly half (45 percent) of all gamers.
http://www.gamespot.com/articles/esa-women-make-up-almost-half-of-all-gamers/1100-6410363/
Another example of quantitative data:
Image https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj_cJqqoB9_iPt2DDmU_dDwUtMBuLOPveAcD-O-5jKWgaEN5tNGO7KR5dbjh0ii-fQfVeqoKNu2ksB5nE6v6UXKkBj76CaSaPQqyWogAViuE1SYwPUv-ykvgCy3PSPla6AH8AlEW0woe-k/s1600/graph.jpg
Another example of quantitative data:
Image https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj_cJqqoB9_iPt2DDmU_dDwUtMBuLOPveAcD-O-5jKWgaEN5tNGO7KR5dbjh0ii-fQfVeqoKNu2ksB5nE6v6UXKkBj76CaSaPQqyWogAViuE1SYwPUv-ykvgCy3PSPla6AH8AlEW0woe-k/s1600/graph.jpgQualitative Research:
A qualitative Researcher is used to gain an understanding of underlying reasons, opinions, and motivations. They use open questions to get a more in-depth answer.
http://www.snapsurveys.com/blog/what-is-the-difference-between-qualitative-research-and-quantitative-research/
An example of qualitative research/data
An example of qualitative research/data
Audience Profiling:
Audience Profiling is about finding out the profile of your audience before hand so that you can put across your message to the right people in the most effective way to produce the best result.
It might include details like age, sex, educational qualification, work experience, financial background, field of work, interests, mood, orientation, bias, food habits, religious background, psysique, health condition.
https://answers.yahoo.com/question/index?qid=20080929075444AAPJwsK
Image http://www.firstdigital.com.au/wp-content/themes/wpremix3/images/BS_audience.png
Demographics
Researchers typically have two objectives in this regard:
first to determine what segments or subgroups exist in the overall population;
and secondly to create a clear and complete picture of the characteristics of a
typical member of each of segments. Once these profiles are constructed, they
can be used to develop a marketing strategy and marketing plan. The five types
of demographics for marketing are age, gender, income level, race and
ethnicity.
http://en.wikipedia.org/wiki/Demographics#Demographic_profiles_in_marketing
http://en.wikipedia.org/wiki/Demographics#Demographic_profiles_in_marketing
Image http://9aa410bce80133bc5635-9f0de17585e0a565f33844f6a1dce1ca.r38.cf1.rackcdn.com/AN13_Demographics-JobResponsibility.png
NRS Social Grade
Psychographics
Psychographic profiling is the analysis of consumer
lifestyles to create a detailed customer profile. Market researchers conduct
psychographic research by asking consumers to agree or disagree with
activities, interests, opinions statements. Results of this exercise are
combined with geographic (place of work or residence) and demographic (age,
education, occupation, etc.) characteristics to develop a more 'lifelike'
portrait of the targeted consumer segment.Geo-Demographics
Geo-demographic profiling classifies individuals into a
number of different ‘types’, based on a combination of personal attributes such
as average household income, demographics and lifestyle and attitudinal data. 
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